Show up in the morning edition.
Let's clear up some misconceptions about print.
We’re sure you've read that subscriptions are down, major daily papers are losing readership, and so on. While it is true that the industry has shifted, print publications are read by millions of Americans every day and print ads still are an effective way to connect with key audiences.
109 local papers at your beck and call.
The USA TODAY NETWORK currently includes 109 local print markets in the U.S. USA Today is one of the top three most widely circulated print newspapers in the country. If you can benefit from the power of print, then we're the ideal partner to have.
Eighty percent of adults take action as a result of seeing a newspaper print ad.
Newspaper Association of America 2014
Use print to change up your customer experience.
We love digital, obviously, but there's something to be said for the print experience. A beautifully done print ad isn’t as likely to get crowded out as web content, and turning a page is inherently different than clicking through an online site. Plus, some products show up better in print.
Seven is your lucky number.
They say customers need to see an ad seven times before they consider buying the product being advertised. Print gives you another medium to get your story out there, as well as an advantage with consumers who still prefer the daily paper.
Extra, extra, read all about it!
Use smart technology to single out the publications where your have the greatest impact. It may be a local newspaper, community circular, local magazine, specialty publication, or a print insert, but we'll always work to put your brand in all the right places.
Track your print investments.
Use our proprietary technology to track and assess the performance of your printed content. We might not be able to tell you the exact booth in the diner your customer was sitting in when she acted on your ad, but we can come surprisingly close.