Wisconsin loves a good story.
What's so great about storytelling and branded content?
Storytelling and branded content can give your brand an engaging, authentic touch, and it's a proven way to demonstrate expertise in your field. It comes off as less sales-pitchy than other types of messaging, and it's perfect for online sharing. We can help you get started.
There are a lot of ways to tell your tale.
We can tell your story using IGTV posts, whitepapers, goofy online quizzes, you name it. Our goal is to match your business with the style, or styles, of content marketing that fit it beautifully. Laura Ingalls Wilder and Gene Wilder (both Wisconsin born, no relation) had their mediums, you have yours.
91% of consumers are willing to reward an "authentic brand" through a purchase, an endorsement, or similar action.
Cohn & Wolfe 2017
Give 'em something to talk about.
Leverage the USA TODAY NETWORK's network of digital and print outlets that lets you share your story with any zip code in the U.S., be it 54911, 53205, or even 70570 (that's Opelousas, Louisiana). Our audience consists of 125 million unique users, so, yeah, word will get out.
We've got creativity in spades.
Our award-winning creative team is pretty diverse – we stream different shows, read different books, and don’t get us started on Bran Stark. Despite our differences, we share a laser-focused commitment to creating dazzling content that gets seen, liked, shared, and acted on.
It's all about that #ROI.
We apply targeting and retargeting technology to keep your business in front of your best and most promising leads. We also use market data to identify the channels where your branded content will give you the strongest returns.
Know thy customer.
We use data insights to tease out the topics your customers are most likely to engage on. Then, we tweak your social marketing, video content, infographics, etc. to dovetail with what’s hot. This kind of informed content marketing is a subtle yet proven way to amp up engagement and conversions.
We do weird, too.
You may be reading this and thinking, “Nice, but I want branded content that parties like it's 2199.” As it happens, we are actively exploring cutting-edge storytelling methods like VR, augmented reality, interactive video, and much more. Whatcha got, Jules Verne Jr.?