"Are display ads effective?"
When we do them they are! The USA TODAY NETWORK has an existing coast-to-coast consumer base of 125 million people, and we use smart tech and customer insights to put your display ad in front of the very best leads.
That's a lot of papers!
We have a network of more than 100 daily and 1000 weekly publications, each one a potential channel for your display ad. Did you know that premium sites like our local newspapers are three times more likely to drive customer engagement with your business? We're a pretty smart investment.
People need to see an ad at least seven times before they take action.
The Marketing Rule of 7
Good partners bring great results.
The USA TODAY NETWORK is epic, but we also have an extensive ad partnership network that creates even more openings for your business. We're like a superhero team on a limited spandex budget.
Optimize your ads.
Use automatic budget and performance optimizations to keep your ads in the most profitable channels at all times. You wouldn't keep Favre in at QB when you're up 42 to zip, right? Similarly, our smart tech knows when to put your ad in the game and when to keep it out.
Let's make it a team effort.
Our creative team is here to help you come up with a display ad that satisfies your objectives, stays within your budget, and taps into what your customers are looking for. You bring the business and industry expertise; we'll bring the market insights and creative flair.
Could your customers survive a zombie apocalypse?
Grab your customers' attention with quizzes and infographics. Quizzes can be light, serious, or anything in between, but they tend to be great for customer interaction. Infographics are perfect for telling complex stories in concise ways. Here's a one-question quiz for you – isn't that awesome?
Video display ads and chill.
Ever think of doing a video ad? According to Forbes, 80% of viewers recall video they’ve seen in the last 30 days, and between a great video, our targeting technology, and the size of the USA TODAY NETWORK, we can give your brand considerable reach.
Know that you're showing up.
Our proprietary tracking technology makes it easy to keep track of your digital and print display ad investments – just log onto our online dashboard and see how your campaign is going.